ProAct is a forum for young people who want to make their city – Graz – a better place to live in. Everyone aged between 15 and 19 years can submit their project ideas. At a big convention the best projects get elected and will subsequently be realised. When creating the brand identity and campaign for ProAct, it became clear that a bold and direct visual as well as verbal language was the best way to reach the target audience.

CATEGORY
Branding

YEAR
2011

CLIENT
Pflegeeltern Verein Stmk

trennstrichtrennstrich
trennstrichtrennstrich