How can design be defined? That’s the question which initiated the work process for the design festival’s identity. The solution: Amongst others, design always seeks to create something new out of existing elements, like colours, shapes and materials. The triangle — the simplest shape of geometry — is the smallest entity in this case. By adding or removing triangles from the grid and picking different colours from the palette, reams of different designs can be created. Spanning diverse media, the grid operates as a mesh which connects different communication and promotion materials in a flexible way. Furthermore it allows the combination with other identities and colours as well as imagery.