Be Everything You Are – short BEYA – is an organisation which strives to create inspiring work environments in all kinds of companies. It’s goal is to strengthen employees’ intrinsic motivation by reviewing existing hierarchies and work structures. It gives companies the tools to promote fun at work. I created a bespoke lettering and visual identity for them, which reflects their playful approach. Three kinds of shapes act as visual identifiers for the brand, representing the main values which motivate us – Mastery, Autonomy and Purpose.